STYLIST
AND IMAGE-MAKER CERTIFICATION PROGRAM

Professional training for personal stylists, image consultants, image-makers, personal shoppers
START
January, 24
Knowledge. Professionalism. Creativity
Stylist
and Image-maker Course

Modular course for future image-makers and those who want to improve their professional level.
What is real professionalism? This is a profound knowledge of the subject and acquired skills. And further more, a good professional is always a bit of an artist. You can be given a violin, but that does not mean that you immediately become a violinist. We can teach you how to use it. However, only then you will become a virtuoso of your business when you make an effort to sharpen your skills.

For this reason, we do not offer students ready templates and stamps, we teach students to analyze and synthesize information, we can really talk about an individual approach to the image of each person.
Many of the schools have not even heard about the "artistic method", when one studies and analyzes not only the figure, color type, psychological preferences, but also the uniqueness and uniqueness of the sculpture of each client's face. As a result, five people with the same figure type and a similar color-type can get absolutely different solutions in style, rather than typical, similar to each other. And, at the same time, each of these stylistic solutions will reveal and emphasize each particular person.

Imagine that you stepped out of the system with rigid frames and templates installed into the world where you can create each time originating new picture, image or fashion. Where the reference point of the figure-color-texture-face is only the base on which much more can be built. This is the "artistic" method that our students learn to understand and to work with.
12
Years we teach
image-makers
667
Graduates have finished our School
37
Different disciplines for the development of your potential
6
Modules in the most replete program on the market
Graduate Works
Viola Borisovna
Vitalik Popov
Marta Zazvonnaya
Tatyana Lyu
Elena Menzilovich
Regina Nigmatulina
Larisa Ostapchuk
Irina Safronova
ABOUT THE AUTHOR OF THE COURSE
Founder of the School of Style and Image Consulting Agency "Turkenich Style". Was one of the originators of the profession of stylist in Russia, became a leader in the development of methodology which is known under the name of "artistic approach" or "face code". She played a significant role in the emergence of such schools as "Blanche Noir", "Art in Style", "Vishaya Schkola Stilistiki" and in the advancement of talented stylists, including Anastasia Chernova Daria Vasilyeva, Daria Serova, Natalia Kutuzova, and others.

School of Style allows beginners to start training from zero level, as well as improve professional level for those who already work in the styling industry. Courses and trainings take place in Russia (Moscow, St. Petersburg, Rostov-on-Don) and in Italy (Milan).
Natalia Turkenich
Format
You study online lectures. It’s the same syllabus as if you were coming to class
You do homework and check how you learned the material
You attend classes, the instructor gives you practical assignments, answers your questions, discuss topics
You communicate with colleagues in a secret group. You have a coordinator who will support you throughout the course
In our School there is a clear and precise systematization of styles, which helps to understand what exactly is happening in fashion. And how each of these styles relates to a particular person.

A modular training system allows you to acquire knowledge to the extent that you choose yourself. Each module is a logically completed block of information, mastering which you continue to move stage by stage all the way up the ladder of knowledge. You can choose at which stage you stop and finish your studies. This does not deprive you of the opportunity to continue learning in the future, mastering the modules that you need at a time convenient for you.

A unique methodology, the ability to combine online classes and practical experiences in daytime class, allow students not only to take the image-maker course without taking their time off from their current work or study, but also to start their job right after graduation.
Introductory Webinar
About the profession and organizational aspects.
Curriculum
Module 1
4 weeks, 2 hours introductory webinar, 23 hours online lessons, 2 hours skype-discussions, 16 hours daytime practice in class, coordinator support
10 video lessons
Introduction to the artistic method in styles. Style trends in fashion. Typology of persons: face-code and fashion. Adaptation of fashionable styles to a specific person.
Intermediate testing
Case study
6 hours
Collage-making, work with textiles, style analysis of clothing, discussion of homework.
Case study
6 hours
Internet surfing, brand analysis, the basics of online shopping, defining the styles of participants.
Case study
4 hours
Practice in Shopping Malls.
+ one big homework
WEBINAR
ONLINE LESSONS | THEORY
PRACTICE IN-CLASS
PRACTICE IN-CLASS
PRACTICE IN-CLASS
10 video lessons
The fundamentals of color. The color as the most important element of the image. Color type theory. Figure types. Design, texture and patterns of the material. Methods of visual figure correction. Man style. Make-up and hairdo – the principles of harmonious matching with clothes and accessories. Accessories – forms, texture and style.
Module 2
4 weeks, 23 hours online lessons, 2 hours skype-discussions, 16 hours daytime practice in class, coordinator support
Case study
6 hours
Homework discussion, determination of client's color palette, determination of participants' color patterns, work with textiles, synthesis of color-type and individual image.
Case study
6 hours
Work with figures, determination of participants' figure types and features, Internet surfing, selection by shape, synthesizing color, silhouette, style. Work with accessories, collage-making.
Case study
4 hours
Intermediate testing
+ one big homework
Practice in Shopping Malls.
ONLINE LESSONS | THEORY
PRACTICE IN-CLASS
PRACTICE IN-CLASS
PRACTICE IN-CLASS
Module 3
In-class
Online
1. Fundamentals of Psychology
2 hours
2 weeks, 4 video lessens, 25 hours in-class practice
2. Principles of working with the client
2 hours 20 min
Week 1
Week 2
4. Stylistics in action. Day 2
5. Stylistics in action. Day 3
5 hours
5 hours
5 hours
8. Final Test
Development of communication skills. Types of communications.
Schemes (scenarios) of interaction. Preliminary preparation to a professional client consultation.
Introductory meeting. Questioning. Making a look-book.
Making a look-book, individual style consultation.
Going to the hairdresser
6. Stylistics in action. Day 4
Shopping with client.
7. Stylistics in action. Day 5
Final photo shooting.
Week 3
ONLINE LESSON | THEORY
ONLINE LESSON | THEORY
PRACTICE IN-CLASS
PRACTICE IN-CLASS
PRACTICE IN-CLASS
PRACTICE IN-CLASS
PRACTICE IN-CLASS
3. Stylistics in action. Day 1
5 hours
5 hours
2 hours
4 weeks, 21 hours online practice
2 hours
2 hours
Week 1
Week 2
4. Styles in faces
2 hours
5. Styling of articles of clothing
2 hours + homework
6. Check the homework. Training on color and figure
2 hours + homework
7. Check the homework. Style Training
2 hours
Week 3
8. Scheme of the analysis of the wardrobe
2 hours
8. Final Test
Week 4
1. Fundamentals of Psychology
Development of communication skills. Types of communications.
2. Principles of working with the client
Schemes (scenarios) of interaction. Preliminary preparation to a professional client consultation.
We create an effective and rational wardrobe. We compose a shopping list and a route.
ONLINE LESSON | THEORY
ONLINE LESSON | THEORY
TRAINING | PRACTICE
TRAINING | PRACTICE
TRAINING | PRACTICE
TRAINING | PRACTICE
WEBINAR
WEBINAR
3. Making a look-book. Different programs for a look-book.

Such a certificate is issued to the graduates of the Stylist and Image-maker Course after the completion of the first three basic modules. After the completion of the training, all graduates take test for the assessment of knowledge. Your successful results is an indicator of your excellent preparation.
1. Introduction to the artistic image
6 hours
Studying the nature of lines. Analysis of outstanding examples of artistic images in advertising, fashion, cinema.
Module 4 (available only in-class)
24 hours, 1 week
2. Seven color contrasts of Johaness Itten.

6 hours
Their emotional characteristics, interaction with different kinds of lines and forms. The choice of color contrast, depending on the theme and plot.
3. Analysis of the best examples in art, fashion, advertising
6 hours
Work with associative images. How to correctly identify and build an association. Associative images in male and female stylistics. Practical tasks (drawing, collage-making).
4. Developing creative skills
6 hours
Listening to the music, writing a script, making sketches. Analysis of specific images using models as the example. Selection of looks for them.
THEORY
THEORY
THEORY
THEORY
1. Art of the Ancient World. Greece and Rome
2,5 hours
Module 5 (Online)
2 weeks, 20 hours
2. Art in the Middle Ages (Byzantium, Western Europe)
2,5 hours
3. Renaissance (Italy, Germany, Netherlands)
2,5 hours
4. Baroque and Classicism in Europe
2,5 hours
5. From Romanticism to Art Deco
2,5 hours
6. Summing up: how Art is associated with style and fashion. Where do we draw inspiration from.
2,5 hours
Week 1
Week 2
ONLINE LESSON | THEORY
ONLINE LESSON | THEORY
ONLINE LESSON | THEORY
ONLINE LESSON | THEORY
ONLINE LESSON | THEORY
ONLINE LESSON | THEORY
1. Types of Communications. Professional communication with the client
2 hours
6 Module
22 hours, 3 weeks
2. Creating your own website, online portfolio
2 hours + 10 days of professional support
3. How to start a career. Partners and employers
2 hours
4. Marketing and client search
2 hours
5. Fear and uncertainty in working with a client, how to work with your complexes
5 hours
Week 1
Week 2
Week 3
6. Your personal photo shooting
You will have beautiful pictures that can be used for your website or social networks.
ONLINE LESSON | THEORY
ONLINE LESSON | THEORY
ONLINE LESSON | THEORY
ONLINE LESSON | PRACTICE
IN-CLASS | THEORY
IN-CLASS | THEORY
Create your website step by step.
All modules:
Introduction to the profession. Typology of persons: face-code and fashion. Adaptation of fashionable styles to a specific person.
22 000 RUB
MODULE 1
Color type theory. Figure types. Methods of visual figure correction. Man style. Make-up and hairdo. Accessories.
29 500 RUB
MODULE 2
Working with a client. Making a look-book, individual style consultation. Shopping and final photo shooting.
25 000 RUB*
MODULE 3
This is the basic level after which examination is taken
2 hours introductory webinar, 23 hours online lessons, 2 hours skype-discussions, 16 hours daytime practice in class, coordinator support
23 hours online lessons, 2 hours skype-discussions, 16 hours daytime practice in class, coordinator support
*Format online with in-class practice. Format online only – 22 500 RUB
Color, lines and forms – expanding horizons. Associative methods. Developing creativity.
22 500 RUB
MODULE 4
History of styles. From art of Ancient Greece to present day.
11 500 RUB
MODULE 5
Professional communication with the client. Psychology. Portfolio and promotion.
21 500 RUB
MODULE 6
24 hours, 1 week in-class
Available only in-class
15 hours, 2 weeks
Online only
Online + photo-shooting in studio
As a result you will have your own finished website.
You can choose
You can choose yourself the number of modules to study.
Pay by module
If it is convenient for you to distribute the costs throughout training-process.
Pay for the full course
118 800 RUB
You save 13200 RUB paying for all 6 modules at once
132 000 RUB
OR
Upcoming course: January, 24

After signing up for the course, you have to take an interview with one of our faculty members in person or via Skype. The purpose of the interview is to clarify your expectations of the course, what goals you have set, how our School can help you in achieving them. First of all, we estimate your motivation and desire to develop in this direction.
ENROLL NOW
By submitting your information, you agree with User agreement
How will it be technically organized?
You study video lessons in your individual online cabinet
We hold discussion sessions every week in skype, we clarify all your questions
We discuss learning process in Facebook
We communicate with other students, clarify details in a closed group
We meet in person during in-class training for practice
We consolidate the received knowledge, we work with models and in a pair for each other. We go on shopping. We make a photo shoot that you can use for your portfolio
Our Faculty
Natalia Turkenich
Founder of the School of Style and Image Consulting Agency "Turkenich Style". Leading imagemaker and stylist of international class, author of a series of books on dress-code, participant and invited expert of many programs on the First Channel, TVC, Moscow, devoted to fashion and style. Author of many articles and publications in fashion magazines. Was one of the originators of the profession of stylist in Russia, became a leader in the development of methodology which is known under the name of "artistic approach" or "face code"
Irina Popova
Practicing imagemaker and stylist, candidate of philological sciences, invited expert of TV and radio programs, author of articles on fashion and style, author and presenter of the course "Fashion Blogger".
Daria Goriunova
Stylist of the Match TV, TV channel, fashion-stylist, stylist in professional photo shooting, lecturer
Irina Tolcheeva
Stylist, expert in shopping, expert in fashion brands and shopping centres, lecturer, higher education. Knows exactly what brand you are looking for and where you can buy it.
Svetlana Safonova
Psychologist, stylist. The developer of training programs. Practicing psychologist and coach. Leading Professor-methodologist of the International Institute of Professional Aromatherapy . Author of books and articles on psychology and style
Tatiana Likhograeva
Life Coach of the European Coaching Federation (ECF). Author and host of webinars and online programs.
Elena Yakimovich
Candidate of Art History, Lecturer at Moscow State University and RSUH, member of the Association of Art Critics, author of works on the history of foreign photography, an expert in foreign art of the XIX-XX centuries.

If there are doubts still….
We will send you access to the first lesson of the course. It's free, because we're looking for like-minded people, and we do care who comes to us. If you want to continue, you can join the group
Course Reviews
Nikolaeva, Natalia
I liked the course. The information is well structured. I got tons of new interesting knowledge. However, now I look at people through another prism, I see a lot of strange features in them, and ask myself how to live with it?))) In general, the course will be useful not only for those wishing to change the field of activity, but also for everyone who simply wants to learn how to deal with their own style and shop with a fresh vision of themselves! Thank you.
Degtiar, Oksana
School of Style founded by Natalia Turkenich is highlighted by a deep artistic approach to training stylists. This is a core feature for people who do not want to work using schemes and make a flat selection of clothes only judging by colour combinations.

Everything is important: both facial features, and colours, and character! You can choose clothes that are fashionable and expensive, but the person will not look harmonious in them. For me it was a revelation. I highly recommend this school!
Gruzinova, Ekaterina
Before choosing a school of style, I scrupulously studied the whole market. I was primarily interested in the fundamental principles of image and style, and not just in a pleasant pastime.

I wanted to get specific insider knowledge that can not be learned from books or the Internet. I was convinced of choosing this place after watching video fragments of workshops that had been laid out on the Natalia Turkenich school site. Seriousness is the main thing for me.

My feelings were not deceived. On the contrary, there was so much information that I did not have time for "digesting" it. All surrounding things began to open now on the other side and look in a new light. Not only clothes, but also interiors, buildings, films and the whole design.

The way material was presented by almost all teachers deserves more than the highest estimate. Despite some teachers lacked vast experience, it was compensated by their enthusiasm and desire to pass knowledge to students.

What could be added to the program, in my opinion:
• more practice in the store and with real people,
• more homework
• an optional training on style definition
What else do you get?
Knowledge base and materials
Access to all best practices in our methodology, all materials that will help you in learning process.
Discounts on different workshops
We regularly hold additional workshops
and invent something new. For our students we offer a nice discount!
Community and environment for professional development
We are not just a School. We have created a creative environment where you can interact with like-minded people, discuss their ideas, share experiences and get a strong start for a career.
Upcoming course: January, 24

After signing up for the course, you have to take an interview with one of our faculty members in person or via Skype. The purpose of the interview is to clarify your expectations of the course, what goals you have set, how our School can help you in achieving them. First of all, we estimate your motivation and desire to develop in this direction.
FAQ
Here are answers to the most frequently asked questions about training
Can I study modules 1, 2 and 3 in different order?
No, unfortunately, this is not possible. Modules are consistent and logically related to each other. Nevertheless, you can stop your training on any of the modules.
I want to become a stylist, but I'm over 45 years old. Is it too late for me?
It's never too late:) Everybody who is 18+ can study in our School. Moreover, life experience is often a good assistant in training.
Will there be homework assignment?
Yes, in each module there are several small tasks and one big one to foster the acquired knowledge and skills.
If I take Online Course and do assignments at home, how can I ask questions and who is to contact?
We provide students with a closed online platform and groups for discussions, where participants actively help each other. In addition, each participant in the online group is assigned a mentor who coordinates students in the intervals between classes. Important clarification: the coordinator answers your questions on the topic, but does not give private consultations on the style.

Do I receive any document after completion of the course?
Yes, you will receive a Certificate in Russian and English language. We are very scrupulous about the reputation of the School. Therefore, the certificate is issued only after the completion of all 3 modules, passing the testing and submission of the final graduate project.

How can I pay and what payment methods do you accept?

You pay for each module separately, no later than two days before it starts. Method of payment: through the payment system Payture on the website of the School. The link for payment procedure is sent after the interview with the participant. You can also pay through any bank using the company details. Please, carefully read terms of the offer before making a payment.
Will there be practice?
There are practical lessons in each module. Plus, the Module 3 is completely devoted to practice of working with the client.
Will there be an opportunity to purchase video materials after passing the course, so that I can later review the topics?
No, unfortunately, this is impossible. This is the internal information and materials of the School, which are protected by copyright law. In addition, our experience shows that the best effect is achieved if the student is limited in time and he has obligations to the School and himself. He should complete everything in time, attend classes, etc. Working in a group is magic that affects the final result.
If I study online, can I switch to full-time education if I decide to?
You can if there are available places. However, with each new course there are less vacancies. So, we recommend to think carefully about whether you will be comfortable with online training or decide to take a full time course from the start.
Still have questions?
By submitting your information, you agree with User agreement
Contact Us
+7 (495) 506-00-14

admin@turkenich-style.ru

Moscow, Poslannikov per, 9, bldg3, 1st floor, office 120
(5 minutes from Baumanskaya metro station)
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